"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

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The Hum Of Creativity+

Pulling up a seat at your favorite coffee shop may be the most efficient way to write a paper or...

Read More+ 4 years ago
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Cannes Lion – Power of Sound 2013+

Knowing the power of sound to shape brand identity, enhance consumer engagement and increase brand awareness, it comes as no...

Read More+ 4 years ago
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2013 Radio Mercury Award Winners+

This year’s Radio Mercury Best of Show Award was given to Barton F. Graf 9000 for their radio campaign, “A...

Read More+ 4 years ago
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Creating the Windows 95 Startup Sound+

Microsoft commissioned music legend Brian Eno to develop a “piece of music” to play when the Windows 95 operating system...

Read More+ 4 years ago
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Can you hear me now? The importance of sound in content marketing.+

Marketers often think about how their brands come across on computer screens, publishing dynamic media that educates, convinces and converts...

Read More+ 4 years ago
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In Algorithms we trust- too much?+

Do we trust algorithms and mix-modeling studies too much? I recently met with an advertiser who said the reason that...

Read More+ 4 years ago
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Have You Heard A Good Joke Lately?+

When we laugh at a joke or funny story, what causes the laughter? The speaker’s delivery, possibly. The setup, maybe....

Read More+ 4 years ago
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Sounds Tasty+

“New research out of the United Kingdom has found that sound can have a striking impact on how people taste...

Read More+ 5 years ago
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What Sounds Good To You?+

What Sounds Good To You? In 2011 Dr. Valorie Salimpoor made news when her study, conducted at McGill University, revealed...

Read More+ 5 years ago