E! Network wanted to create a buzz among music fans for the premiere of Nigel Lythgoe’s new show, Opening Act – which surprises unknown artists, found online, with the chance to open for a major music star.
So how do you get fans excited to watch an “Opening Act”? By reminding them via custom song/artist intros that their favorite acts were once an opening act, too.
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Cappuccino | WUSL-FM | Philadelphia
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Brian McKay | WXTU-FM | Philadelphia
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Casey | WRDW-FM | Philadelphia
Results
The aggressive single day schedule of short form ads delivered nearly 50,000,000 ad impressions (A18-49) in just one day.
