We have intuitively known that what enters our ears greatly influences how we behave and what we purchase, but it...
Opinion
A Health Dose Of Reality+
David Ogilvy once remarked: “On the average, five times as many people read the headline as read the body copy.”...
In Algorithms we trust- too much?+
Do we trust algorithms and mix-modeling studies too much? I recently met with an advertiser who said the reason that...
Have You Heard A Good Joke Lately?+
When we laugh at a joke or funny story, what causes the laughter? The speaker’s delivery, possibly. The setup, maybe....
Just the Facts, Please+
I recently returned from the 4As (American Association of Advertising Agencies) conference in New Orleans, where a number of speakers...
TV Advertisers Need to Open Their Eyes…And Ears!+
It’s no accident that virtually every successful television commercial has a powerful audio track, as advertisers and their creative agencies...
The Bright Lights of Broadway…and Madison Avenue+
There’s a reason why theatrical productions often begin off-Broadway. On Broadway, the lights shine with greater intensity and bring greater...
Thirteen is a lucky number for today’s advertisers+
Thirteen is a lucky number for today’s advertisers. It’s the number of media channels that radio can effectively mobilize to...
Relevant By Any Definition+
At the recent Wells Fargo Media Conference, Entercom CEO David Field answered a question about radio’s continued relevance saying there...