Opinion

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Broadcast Radio Remains Dominant Among Media Consumers+

When it comes to how Americans consume media, a surprising fact to some emerges: people still love radio. Perhaps that shouldn’t...

Read More+ 6 years ago
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Being of Sound Mind+

In an issue of Media Magazine, and the subsequent Joe Mandese editorial, were devoted to “The Brain.” I began reading with...

Read More+ 6 years ago
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A Study in Radio’s Effectiveness+

To quantify radio’s impact for major national advertisers, we have been working closely with Ipsos OTX, a well-respected research company, on...

Read More+ 6 years ago
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The More Things Change+

I recently pored over some old headlines from various industry trades and was struck by how similar they are to those of...

Read More+ 6 years ago
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The Face Doesn’t Lie+

Facial coding, the study of the physical expression of emotions, is considered such a reliable tool the CIA and FBI regularly use...

Read More+ 6 years ago
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It’s a Mad, Mad, Mad, Mad World+

In 1963, the classic movie “It’s a Mad, Mad, Mad, Mad World” debuted, featuring a cast of characters all searching for...

Read More+ 6 years ago
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Radio Attracts Younger, College Educated+

If an advertiser wants to target a college-educated 18-34-year-old consumer, a blockbuster new study confirms there’s no better place to look...

Read More+ 6 years ago