If the past can be helpful in predicting the future, then there’s one thing we can expect from radio: consistency....
Opinion
Minding the (Media) Gap+
It has long been assumed that the media habits of those in the advertising business differ from the rest of...
You Don’t Need to See to Believe+
The radio industry has been talking about imagery transfer for years, but the research dedicated to it has been sparse at...
Radio Deserves a Fresh Look+
We’ve heard it many times before. In 1952, Billboard proclaimed that “Radio is Dead: With the Lone Ranger and Jack...
Radio: A Medium That’s Nobody’s Fool+
At the recent Digital Hollywood Conference, a panelist was asked, “What’s up with radio?” That’s a fair enough question, but...
New Research, Same Results: Radio Still Going Strong+
It’s no surprise. The latest research confirms something we’ve known all along — radio continues to play a key role...
We’re From Mars, They’re From Venus+
Remember the bestselling book series from the early ’90′s called Men Are from Mars, Women Are from Venus? It delved into...
Another Killer on the Loose?+
We don’t think so. A recent Fox News story, “Will Internet Radio Kill the FM Radio Star?”, reminded me of Billboard...
Is It Really All About Results?+
It might sound like an odd question but we’re beginning to wonder. We all recognize that there are “good reasons” and...