"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

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I’m Not Listening But I Hear You…+

We have intuitively known that what enters our ears greatly influences how we behave and what we purchase, but it...

Read More+ 11 months ago
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The “Quiet Noise” Of The New Electrolux Vacuum+

Electrolux’s new vacuum is so quiet you can barely hear it. The brand’s “ergothree” line doesn’t rise above 43 decibels...

Read More+ 1 year ago
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The Sound Of The Video Game Halo: Reach+

Proving once again that sound is the sense that brings the pictures to life, this video showcases the talented sound...

Read More+ 1 year ago
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Nokia Reinvents The Sounds of The Smart Phone+

There are few sounds as well-known as the Nokia Tune. We first heard the Grande Valse in a radio commercial...

Read More+ 1 year ago
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Radio is Dead. Long Live Radio+

Many advertisers think radio is yesterday’s medium, but judging by the work being done today, the opposite is true. Radio...

Read More+ 1 year ago

Eye VS Ear – Mom Edition+

When it comes to successful television commercials, what we hear is often more important than what we see. The byproduct...

Read More+ 1 year ago
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What Does Your Brand Sound Like?+

What does your brand sound like? If you have no clue, you are missing an important part of an overall...

Read More+ 1 year ago
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Talking Window+

A vibrating train window will soon transmit ads directly into your skull, rest your head at your peril. If you’re ever...

Read More+ 1 year ago
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A Health Dose Of Reality+

David Ogilvy once remarked: “On the average, five times as many people read the headline as read the body copy.”...

Read More+ 1 year ago