Starbucks needed a big idea to support their Spring Bold Coffee promotion. Katz Marketing Solutions brewed up a bold solution.
DJ’s – especially morning show DJ’s – love coffee. So, for eight weeks, select on air personalities were chosen to become Starbucks “Bold Brand Ambassadors” showcasing eight Bold Flavor Picks Of The Week.
Selected personalities discussed each bold flavor through a series of endorsement spots as well as syndicated interview segments with Jason Simpson, the official Starbucks “coffee guru”.
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Results
A 20% lift in store volume.
