Ipsos Studies

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Casual Dining + Brand Perception+

Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...

Read More+ 4 years ago
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Insurance + Consideration+

Marketing Objective A leading U.S. insurance company wanted to gauge the consumer receptiveness to a particular product offering, before rolling...

Read More+ 4 years ago
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Motion Pictures + Box Office+

Marketing Objective During the competitive summer season of blockbuster films, one of Hollywood’s biggest studios was aiming for box office...

Read More+ 4 years ago
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Electronics + Consumer Perception+

Marketing Objective A well-known technology company was debuting a new digital camera prior to the important holiday shopping season.  The...

Read More+ 4 years ago
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Retail Apparel + Drive Traffic+

Marketing Objective One of America’s most iconic clothing stores was intent on growing business in a competitive U.S. retail landscape. ...

Read More+ 4 years ago
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Retail + Consumer Consideration+

Marketing Objective One of America’s most popular retailers was aiming to increase their share in the pharmacy market – a...

Read More+ 4 years ago
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Banking + Awareness+

Marketing Objective A major American financial company was attempting to penetrate the personal banking sector.  Their strategy was to generate...

Read More+ 4 years ago
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Retail + Consumer Perception+

Marketing Objective A national retailer, primarily known for office supplies, was aiming to increase awareness of their technology product offerings...

Read More+ 4 years ago
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QSR + Build Awareness+

Marketing Objective One of America’s leading Quick Serve Restaurant (QSR) chains was trying increase their “share of stomach” vs. other...

Read More+ 4 years ago