Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...
Ipsos Studies
Insurance + Consideration+
Marketing Objective A leading U.S. insurance company wanted to gauge the consumer receptiveness to a particular product offering, before rolling...
Motion Pictures + Box Office+
Marketing Objective During the competitive summer season of blockbuster films, one of Hollywood’s biggest studios was aiming for box office...
Electronics + Consumer Perception+
Marketing Objective A well-known technology company was debuting a new digital camera prior to the important holiday shopping season. The...
Retail Apparel + Drive Traffic+
Marketing Objective One of America’s most iconic clothing stores was intent on growing business in a competitive U.S. retail landscape. ...
Retail + Consumer Consideration+
Marketing Objective One of America’s most popular retailers was aiming to increase their share in the pharmacy market – a...
Banking + Awareness+
Marketing Objective A major American financial company was attempting to penetrate the personal banking sector. Their strategy was to generate...
Retail + Consumer Perception+
Marketing Objective A national retailer, primarily known for office supplies, was aiming to increase awareness of their technology product offerings...
QSR + Build Awareness+
Marketing Objective One of America’s leading Quick Serve Restaurant (QSR) chains was trying increase their “share of stomach” vs. other...