The Radio Primer is a collection of notes that we’ve accrued over the past few years from various trades and other sources. We have found them to be extremely helpful when preparing to meet with both agencies and advertisers. Updated frequently, any new material will be at the beginning of each chapter. If you come across other compelling information that you believe should be included, please forward to Bob McCurdy.
Radio in the Media Landscape
Radios Place in the Media Landscape Part I A
Radios Place in the Media Landscape Part I B
Radios Place in the Media Landscape Part II
Radios Place in the Media Landscape Misc
Radio Dominates the Auto
Radio and the Automobile of the Future
Radio vs TV
Radio Has Overcome Every Challenge
Radio Continues to Satisfy
Radio and News
Print and Newspapers
Creative
Radio Creative
Imagery Transfer
Radio Advertising Impact
The Science of Sound
Radio: not just :60s and :30s
Agencies, Media Buying & Planning
Channel Planning
Radios Role in the Media Plan
Success Stories
Agencies
Revenue
Power of Radio
Commercial Audience Retention
Radios Proximity to the Purchase
Consumer Behavior
Why People Turn to Radio
Radio and the Youth Market
Engaging the Influentials
Radios Socio-Economic Impact
Radio Usage Trends
Radio and Music Discovery
Hi Tech Consumer Research
New Media
Digital Audios Impact on Radio
New Audio Technology
Satellite Radio
Audio Streaming
iHeart – Broadcaster Streaming
PANDORA
Other Pureplays
The Internet
MOBILE
Online Video
Social Media
FACEBOOK
TWITTER
Overview
Other Social Networks
Content
Personalities
Personality Testimonials
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