We have intuitively known that what enters our ears greatly influences how we behave and what we purchase, but it...
Knowledge
The “Quiet Noise” Of The New Electrolux Vacuum+
Electrolux’s new vacuum is so quiet you can barely hear it. The brand’s “ergothree” line doesn’t rise above 43 decibels...
The Sound Of The Video Game Halo: Reach+
Proving once again that sound is the sense that brings the pictures to life, this video showcases the talented sound...
Nokia Reinvents The Sounds of The Smart Phone+
There are few sounds as well-known as the Nokia Tune. We first heard the Grande Valse in a radio commercial...
Radio is Dead. Long Live Radio+
Many advertisers think radio is yesterday’s medium, but judging by the work being done today, the opposite is true. Radio...
What Does Your Brand Sound Like?+
What does your brand sound like? If you have no clue, you are missing an important part of an overall...
Talking Window+
A vibrating train window will soon transmit ads directly into your skull, rest your head at your peril. If you’re ever...
A Health Dose Of Reality+
David Ogilvy once remarked: “On the average, five times as many people read the headline as read the body copy.”...
The Hum Of Creativity+
Pulling up a seat at your favorite coffee shop may be the most efficient way to write a paper or...