Knowing the power of sound to shape brand identity, enhance consumer engagement and increase brand awareness, it comes as no...
Knowledge
2013 Radio Mercury Award Winners+
This year’s Radio Mercury Best of Show Award was given to Barton F. Graf 9000 for their radio campaign, “A...
Creating the Windows 95 Startup Sound+
Microsoft commissioned music legend Brian Eno to develop a “piece of music” to play when the Windows 95 operating system...
Can you hear me now? The importance of sound in content marketing.+
Marketers often think about how their brands come across on computer screens, publishing dynamic media that educates, convinces and converts...
In Algorithms we trust- too much?+
Do we trust algorithms and mix-modeling studies too much? I recently met with an advertiser who said the reason that...
Have You Heard A Good Joke Lately?+
When we laugh at a joke or funny story, what causes the laughter? The speaker’s delivery, possibly. The setup, maybe....
Sounds Tasty+
“New research out of the United Kingdom has found that sound can have a striking impact on how people taste...
What Sounds Good To You?+
What Sounds Good To You? In 2011 Dr. Valorie Salimpoor made news when her study, conducted at McGill University, revealed...
Unknown & Familiar: Inventing the Roar of a Dinosaur+
What do a Jack Russell Terrier, a baby elephant, and an angry goose share in common? They were all used...