When it comes to successful television commercials, what we hear is often more important than what we see. The byproduct...
Research
Sonic Brand Study+
Audio, even just a few seconds of it, can trigger powerful brand messaging and raw emotions. In this 2012 study,...
Eye Vs. Ear+
What you see. What you hear. What you remember. The 2013 Eye Vs. Ear Study reveals the role sound plays...
Radio & Research+
Katz Marketing Solutions frequently works with USA TouchPoints to reveal how real consumers lead their lives — and their media...
Lunchtime Listening+
Whether you brown bag it or go out to lunch, there’s a pretty good chance you’re enjoying your sandwich with...
Casual Dining + Brand Perception+
Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...
Consumers on the run are listening to Radio+
Radio has reach and emotional environment working in its favor. The September 2012 MBI Touchpoints study confirms radio’s large reach, finding...
Nobody reaches more shoppers than radio+
While it may seem like everyone is constantly surfing the web on their smartphone, when it comes to pre-shopping behavior...
Where Radio Fits: Radio’s Strengths in the Media Landscape+
In a new study commissioned by Arbitron and USA Touchpoints, AM/FM radio delivers the largest reach during the time periods...