Research

Eye VS Ear – Mom Edition+

When it comes to successful television commercials, what we hear is often more important than what we see. The byproduct...

Read More+ 4 years ago

Sonic Brand Study+

Audio, even just a few seconds of it, can trigger powerful brand messaging and raw emotions. In this 2012 study,...

Read More+ 4 years ago

Eye Vs. Ear+

What you see. What you hear. What you remember. The 2013 Eye Vs. Ear Study reveals the role sound plays...

Read More+ 4 years ago
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Radio & Research+

Katz Marketing Solutions frequently works with USA TouchPoints to reveal how real consumers lead their lives — and their media...

Read More+ 4 years ago
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Lunchtime Listening+

Whether you brown bag it or go out to lunch, there’s a pretty good chance you’re enjoying your sandwich with...

Read More+ 5 years ago
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Casual Dining + Brand Perception+

Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...

Read More+ 5 years ago
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Consumers on the run are listening to Radio+

Radio has reach and emotional environment working in its favor. The September 2012 MBI Touchpoints study confirms radio’s large reach, finding...

Read More+ 5 years ago
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Nobody reaches more shoppers than radio+

While it may seem like everyone is constantly surfing the web on their smartphone, when it comes to pre-shopping behavior...

Read More+ 5 years ago
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Where Radio Fits: Radio’s Strengths in the Media Landscape+

In a new study commissioned by Arbitron and USA Touchpoints, AM/FM radio delivers the largest reach during the time periods...

Read More+ 5 years ago