Katz Marketing Solutions frequently works with USA TouchPoints to reveal how real consumers lead their lives — and their media consumption habits throughout the day and week.

Did you know AM/FM Radio is the most listened to audio source by Affluent Americans each day? Or that leading into the weekend box office, AM/FM Radio is the 2nd most used medium by moviegoers?

Read more about these findings, and discover some surprising insights in the studies below:




Grocery Shopping


Movie Goers