It might sound like an odd question but we’re beginning to wonder. We all recognize that there are “good reasons” and...
Knowledge
Broadcast Radio Remains Dominant Among Media Consumers+
When it comes to how Americans consume media, a surprising fact to some emerges: people still love radio. Perhaps that shouldn’t...
Being of Sound Mind+
In an issue of Media Magazine, and the subsequent Joe Mandese editorial, were devoted to “The Brain.” I began reading with...
A Study in Radio’s Effectiveness+
To quantify radio’s impact for major national advertisers, we have been working closely with Ipsos OTX, a well-respected research company, on...
The More Things Change+
I recently pored over some old headlines from various industry trades and was struck by how similar they are to those of...
The Face Doesn’t Lie+
Facial coding, the study of the physical expression of emotions, is considered such a reliable tool the CIA and FBI regularly use...
It’s a Mad, Mad, Mad, Mad World+
In 1963, the classic movie “It’s a Mad, Mad, Mad, Mad World” debuted, featuring a cast of characters all searching for...
Radio Attracts Younger, College Educated+
If an advertiser wants to target a college-educated 18-34-year-old consumer, a blockbuster new study confirms there’s no better place to look...