Dillard’s was looking for an opportunity to increase consumer engagement and elevate their position as a “go-to” retailer for the hottest trends. While Kellie Rasberry, co-host of the nationally syndicated Kidd Kraddick Radio Show, wanted a fashion makeover.
With this in mind, KMS developed a partnership between Kellie and Dillard’s. Each week, Kellie debuted a new look designed to help her define her personal style. Listeners were also encouraged to visit a promotional web page to vote on Kellie’s latest selections.
Over 130,584 listener votes were registered on Kellie’s Fashion Makeover online location. Dillard’s reported that online sales were positive, actually selling out of featured items.