Dillard’s was looking for an opportunity to increase consumer engagement and elevate their position as a “go-to” retailer for the hottest trends. While Kellie Rasberry, co-host of the nationally syndicated Kidd Kraddick Radio Show, wanted a fashion makeover.
With this in mind, KMS developed a partnership between Kellie and Dillard’s. Each week, Kellie debuted a new look designed to help her define her personal style. Listeners were also encouraged to visit a promotional web page to vote on Kellie’s latest selections.
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Results
Over 130,584 listener votes were registered on Kellie’s Fashion Makeover online location. Dillard’s reported that online sales were positive, actually selling out of featured items.
