Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss supporters could use a little reminder.
With this in mind, Katz Marketing Solutions worked with local radio stations to provide on-air and promotional support before and after the release of The Hunger Games DVD, reminding listeners to buy their copy.
Driving awareness before and after the release date, local radio stations aired a series of high frequency, :05/:15 messages:
:05 Spot | WEDR-FM
:15 Spot | All Markets
To enhance awareness for the release, and increase listeners’ “hunger” for the DVD, listeners were given the chance to win the DVD, on-air.
WDZH-FM | Detroit
To further support on-air messaging, digital banners were posted on select radio station homepages.
In the first two days of The Hunger Games DVD release, over 3.8 million units were sold – making it the highest grossing DVD release of 2012.