Some things just go together: love and marriage, peanut butter and jelly, cars and insurance…

Geico is always looking for new ways to promote their “save 15%” messaging and engage consumers. With this in mind, KMS created an opportunity for contextually relevant Geico ads to air immediately following automobile ads on targeted local radio stations.

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Freeman Toyota | Dallas-Ft. Worth

Results
Strong engagement metrics and a high volume of positive buzz – not to mention Adweek winner for the “Best Radio Plan of the Year”