What do you get when you combine the happiest place on earth with radio? A Dream Day Monday.
Disney’s three-week radio campaign in 19 markets included a Monday morning roadblock that played out the story of Disney cast members making dreams come true for deserving families.
“Radio has historically been used as a way to drive consumers to purchase, typically to local businesses, and it’s worked great. Now, it’s also being used as an effective branding medium.”
–Scott Cassidy, SVP Disney
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Disney | Promo Part I
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Disney | Promo Part II
Results
Millions of consumers started their week off with a heart-warming story and 19 deserving families were treated to an all expense paid dream vacation at Disney.
