Google is in the business of knowing things. And they know one of the best ways to reach small business owners is through local radio.
In an effort to grow Google Places and Google AdWords products with small business owners in targeted markets, KMS identified station personalities who could tell the stories of actual small business owners (including their own friends and family) who had experienced success with Google products in their local community.
Iris Harrison | KGON-FM | Portland
While specific results were deemed proprietary, feedback from Google was extremely positive. Based on the success of this campaign, radio was added to the marketing effort for a Google sponsored small businesses seminar.