Capital One was looking for ways to reinforce their national brand message of “More”, while connecting to local market customers.
KMS worked with local radio stations to create a unique, city specific campaign offering listeners “More To Love” about their hometown – including insider tips, hidden gems and little known secrets, including local Capital One sponsored events.
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Washington DC | Exorcist Steps in Georgetown
Results
Based on the campaigns’ success, Capital One returned to KMS in the next quarter to expand on their “devastatingly local” efforts.
