"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

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Unknown & Familiar: Inventing the Roar of a Dinosaur+

What do a Jack Russell Terrier, a baby elephant, and an angry goose share in common? They were all used...

Read More+ 7 years ago

Shasta+

Shasta was looking for fun ways to support their winter 2013 campaign theme “Flavor & Fun” and highlight their wide...

Read More+ 7 years ago
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Sexy on TV, Sexier on Radio+

Great radio advertising has the power to conjure up images in a listeners’ mind. It would appear that fast food...

Read More+ 7 years ago
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The 2013 Radio Landscape+

Three presentations that tap current data, research, and case studies to reveal radio’s pivotal role in today’s ever-evolving media landscape....

Read More+ 7 years ago

Sonic Brand Study+

Audio, even just a few seconds of it, can trigger powerful brand messaging and raw emotions. In this 2012 study,...

Read More+ 7 years ago
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Just the Facts, Please+

I recently returned from the 4As (American Association of Advertising Agencies) conference in New Orleans, where a number of speakers...

Read More+ 7 years ago

Eye Vs. Ear+

What you see. What you hear. What you remember. The 2013 Eye Vs. Ear Study reveals the role sound plays...

Read More+ 7 years ago

Summit Entertainment: Sinister+

Like most Hollywood Studios, Summit Entertainment was looking for ways to build buzz and generate big opening weekend box office...

Read More+ 7 years ago

The Forgotten Power of Audio+

When Tom Webster of BrandSavant.com watched this year’s Super Bowl, one ad in particular caught his eye – and his...

Read More+ 7 years ago