Three presentations that tap current data, research, and case studies to reveal radio’s pivotal role in today’s ever-evolving media landscape. Anyone planning, buying, or selling radio—from beginner to advanced—will find information and insights they can put to use today.
RADIO LANDSCAPE PART I
This compelling exploration of radio’s reach in today’s crowded media environment will also show you the different ways consumers of every age are using radio.
RADIO LANDSCAPE PART II
Recent case studies will help you examine the ROI of radio advertising. Learn about the emotional connection listeners have with their favorite radio stations and how advertisers can take advantage of it.
RADIO LANDSCAPE PART III
In this digital update, you’ll learn how radio connects with listeners via web, mobile, and social platforms and how radio broadcasters are adding interactivity and engagement for advertisers.