Smirnoff Ice was looking to build a brand connection with Hispanic females (W21-34) in key markets during the targeted summer...
Target+
Target’s Holiday wish was simple: stand out in a season crowded with advertising. With a fun new spin on traditional...
Summit Entertainment+
Back when Twilight was known only as a best-selling book – Summit Entertainment was looking for ways to generate excitement...
Hunger Games+
Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss...
Flex Plan Pays Off With Radio+
T-Mobile was looking for ways to promote their “Flex Pay Plan”, a cash payment plan option targeting American consumers with...
Opening Act+
E! Network wanted to create a buzz among music fans for the premiere of Nigel Lythgoe’s new show, Opening Act...
Marshalls+
Retail giant Marshalls was looking for a unique way to stand out with young female consumers and drive them in-store...
Dillards+
Dillard’s was looking for an opportunity to increase consumer engagement and elevate their position as a “go-to” retailer for the...
Visa+
Most Americans have a credit card – and the majority of those cards are Visa. Our goal was to get...
Capital One+
Capital One was looking for ways to reinforce their national brand message of “More”, while connecting to local market customers....
NBC – Parenthood+
In the spring of 2011, NBC was introducing a unique new drama called Parenthood and they turned to KMS for...
NBC – The Voice+
Up against numerous singing talent shows, NBC’s The Voice had a unique approach and a cool story to tell. The...
Nissan+
Nissan came to Katz Marketing Solutions with a clear challenge: Find a quick way to generate Nissan buyer leads and...
Starbucks+
Starbucks needed a big idea to support their Spring Bold Coffee promotion. Katz Marketing Solutions brewed up a bold solution....
Shasta+
Shasta was looking for fun ways to support their winter 2013 campaign theme “Flavor & Fun” and highlight their wide...
Eye Vs. Ear+
What you see. What you hear. What you remember. The 2013 Eye Vs. Ear Study reveals the role sound plays...
“Rock of Ages” takes over The Airwaves+
Warner Brothers “Rock of Ages” was about to rock movie theatres nationwide and the studio was looking for a promotional...
Cracker Barrel Rolls With Radio+
Cracker Barrel was launching a new line of salads, a fresh approach for a chain known for its down home...
Ford’s Radio Fiesta+
It had been 30 years since U.S. consumers could get behind the wheel of Europe’s much loved Ford Fiesta. With...
YP+
YP was looking to raise overall awareness for their brand, as well as increase usage of YP.com and the YP...
Disney Uses Radio to Turn Monday Into Dream Day+
What do you get when you combine the happiest place on earth with radio? A Dream Day Monday. Disney’s three-week...
Cars + Geico = A Natural Fit+
Some things just go together: love and marriage, peanut butter and jelly, cars and insurance… Geico is always looking for...
Google Knows Radio Works+
Google is in the business of knowing things. And they know one of the best ways to reach small business...
Summit Entertainment: Sinister+
Like most Hollywood Studios, Summit Entertainment was looking for ways to build buzz and generate big opening weekend box office...
Eye VS Ear – Mom Edition+
When it comes to successful television commercials, what we hear is often more important than what we see. The byproduct...
Honda+
Honda believed “Everybody Knows Somebody Who Loves A Honda”. Katz Marketing Solutions lead the effort to help them prove it....
Sonic Brand Study+
Audio, even just a few seconds of it, can trigger powerful brand messaging and raw emotions. In this 2012 study,...
Museum Of Endangered Sounds+
If a sound disappears will anyone notice? Brendan Chilcutt has founded the Museum of Endangered Sounds to make sure we...
Smirnoff Ice+
Smirnoff Ice was looking to build a brand connection with Hispanic females (W21-34) in key markets during the targeted summer...
Millennials Are Listening+
Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...
BMW’s New Sonic Brand+
Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...
Radio & Research+
Katz Marketing Solutions frequently works with USA TouchPoints to reveal how real consumers lead their lives — and their media...
TV Advertisers Need to Open Their Eyes…And Ears!+
It’s no accident that virtually every successful television commercial has a powerful audio track, as advertisers and their creative agencies...
You’ll Smile When You Hear This…+
Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...
10 Classic Examples of Sonic Branding You’ll Never Forget+
Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...
Univision’s Sonic Identity+
Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...