"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

Museum Of Endangered Sounds+

If a sound disappears will anyone notice? Brendan Chilcutt has founded the Museum of Endangered Sounds to make sure we...

Read More+ 10 years ago

Smirnoff Ice+

Smirnoff Ice was looking to build a brand connection with Hispanic females (W21-34) in key markets during the targeted summer...

Read More+ 10 years ago
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Millennials Are Listening+

Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...

Read More+ 10 years ago
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BMW’s New Sonic Brand+

Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...

Read More+ 10 years ago
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Radio & Research+

Katz Marketing Solutions frequently works with USA TouchPoints to reveal how real consumers lead their lives — and their media...

Read More+ 10 years ago
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TV Advertisers Need to Open Their Eyes…And Ears!+

It’s no accident that virtually every successful television commercial has a powerful audio track, as advertisers and their creative agencies...

Read More+ 10 years ago
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You’ll Smile When You Hear This…+

Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...

Read More+ 10 years ago
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10 Classic Examples of Sonic Branding You’ll Never Forget+

Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...

Read More+ 10 years ago
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Univision’s Sonic Identity+

Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...

Read More+ 10 years ago