This year’s Radio Mercury Best of Show Award was given to Barton F. Graf 9000 for their radio campaign, “A Long Day of Childhood” for Ragu / Unilever. “The work from Barton F. Graf 9000 was the standout radio creative, especially the Ragu campaign, and the Integrated Little Caesars campaign” said Bill Cimino, chief creative officer, Y&R Midwest, and chief judge for this year’s Radio Mercury Awards. “These winning spots and campaigns are true testaments to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds.”said Erica Farber, President and CEO, Radio Advertising Bureau.
Hear all the big winners here:
$50,000 Prize Best of Show
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Spot Title – A Long Day of Childhood
Client – Ragu / Unilever
Agency – Barton F. Graf 9000 LLC
$6,000 Prize Agency / Production
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Spot Title - Wife
Client - Mars – Milky Way
Agency - DDB Chicago
$3,000 Prize Agency / Production
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Spot Title - Tomato
Client - Target Grocery
Agency - mono
$6,000 Prize Integrated Radio Campaign
Spot Title - Do Not Call
Client - Little Caesars
Agency - Barton F. Graf 9000 LLC
$3,000 Prize Public Service Announcement
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Spot Title - My Country
Client - Moms Demand Action for Gun Sense in America
Agency - Y&R New York
$6,000 Prize Radio Campaign
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Spot Title - I’m Sorry
Client - Mars – Milky Way
Agency - DDB Chicago
$3,000 Prize Radio Campaign
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Spot Title - Sleep Line
Client - Zzzquil / P&G
Agency - Publicis Kaplan Thale
$6,000 Prize Radio Station Produced
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Spot Title - Tom
Client - Careerbliss.com
Agency - Clear Channel Creative Services Group
$6,000 Prize Spanish Language
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Spot Title - Feliz Navidad Mas Larga
Client - Heineken
Agency - JWT San Juan
$3,000 Prize Student Produced
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Spot Title - Something Different
Client - Botot Toothpaste
Agency -VCU Brandcenter
