Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss...
Honda+
Honda believed “Everybody Knows Somebody Who Loves A Honda”. Katz Marketing Solutions lead the effort to help them prove it....
Kevin & Taylor – WFSH – Atlanta+
Kevin and Taylor have been with The Fish since its inception in 2000. Their morning show is a blend...
We’re From Mars, They’re From Venus+
Remember the bestselling book series from the early ’90′s called Men Are from Mars, Women Are from Venus? It delved into...
Another Killer on the Loose?+
We don’t think so. A recent Fox News story, “Will Internet Radio Kill the FM Radio Star?”, reminded me of Billboard...
Is It Really All About Results?+
It might sound like an odd question but we’re beginning to wonder. We all recognize that there are “good reasons” and...
Broadcast Radio Remains Dominant Among Media Consumers+
When it comes to how Americans consume media, a surprising fact to some emerges: people still love radio. Perhaps that shouldn’t...
Being of Sound Mind+
In an issue of Media Magazine, and the subsequent Joe Mandese editorial, were devoted to “The Brain.” I began reading with...
A Study in Radio’s Effectiveness+
To quantify radio’s impact for major national advertisers, we have been working closely with Ipsos OTX, a well-respected research company, on...
The More Things Change+
I recently pored over some old headlines from various industry trades and was struck by how similar they are to those of...