Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss...
The Future of Radio+
If the past can be helpful in predicting the future, then there’s one thing we can expect from radio: consistency....
Coca-Cola Making Noise+
All brands want to make noise. But to celebrate the one year anniversary of Coca-Cola FM, a branded South American...
YP+
YP was looking to raise overall awareness for their brand, as well as increase usage of YP.com and the YP...
Consumers on the run are listening to Radio+
Radio has reach and emotional environment working in its favor. The September 2012 MBI Touchpoints study confirms radio’s large reach, finding...
NBC – The Voice+
Up against numerous singing talent shows, NBC’s The Voice had a unique approach and a cool story to tell. The...
Nobody reaches more shoppers than radio+
While it may seem like everyone is constantly surfing the web on their smartphone, when it comes to pre-shopping behavior...
Sounds Are Worth More Than a Thousand Words+
Pop. Thunk. Click. Scritch-Scratch. Woosh. These are the kind of sounds that companies spend millions of dollars to perfect. For...
Are You Talking to Me?+
Marketers are always trying to get inside the heads of consumers. With some creative audio marketing, it seems they’re finally...
Where Radio Fits: Radio’s Strengths in the Media Landscape+
In a new study commissioned by Arbitron and USA Touchpoints, AM/FM radio delivers the largest reach during the time periods...