Great radio advertising has the power to conjure up images in a listeners’ mind. It would appear that fast food...
Knowledge
The 2013 Radio Landscape+
Three presentations that tap current data, research, and case studies to reveal radio’s pivotal role in today’s ever-evolving media landscape....
Just the Facts, Please+
I recently returned from the 4As (American Association of Advertising Agencies) conference in New Orleans, where a number of speakers...
Millennials Are Listening+
Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...
BMW’s New Sonic Brand+
Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...
TV Advertisers Need to Open Their Eyes…And Ears!+
It’s no accident that virtually every successful television commercial has a powerful audio track, as advertisers and their creative agencies...
You’ll Smile When You Hear This…+
Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...
10 Classic Examples of Sonic Branding You’ll Never Forget+
Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...
Univision’s Sonic Identity+
Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...