Knowledge

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Sexy on TV, Sexier on Radio+

Great radio advertising has the power to conjure up images in a listeners’ mind. It would appear that fast food...

Read More+ 8 years ago
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The 2013 Radio Landscape+

Three presentations that tap current data, research, and case studies to reveal radio’s pivotal role in today’s ever-evolving media landscape....

Read More+ 8 years ago
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Just the Facts, Please+

I recently returned from the 4As (American Association of Advertising Agencies) conference in New Orleans, where a number of speakers...

Read More+ 8 years ago
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Millennials Are Listening+

Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...

Read More+ 8 years ago
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BMW’s New Sonic Brand+

Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...

Read More+ 8 years ago
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TV Advertisers Need to Open Their Eyes…And Ears!+

It’s no accident that virtually every successful television commercial has a powerful audio track, as advertisers and their creative agencies...

Read More+ 8 years ago
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You’ll Smile When You Hear This…+

Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...

Read More+ 8 years ago
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10 Classic Examples of Sonic Branding You’ll Never Forget+

Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...

Read More+ 8 years ago
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Univision’s Sonic Identity+

Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...

Read More+ 8 years ago