Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for emotional response to specific sounds.

Based on each test subjects’ response, researchers use their computer program to create new songs specifically designed to make test subjects “happy”.

The “mood-altering music computer” not only has therapeutic applications – it also presents an interesting opportunity for marketers looking to trigger feelings of happiness with consumers.

Eduardo R. Miranda | Beethoven Deviation | Reconstructed Music

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