Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their vehicles. From the “roar” of the engine to the “thunk” of the car door, nearly every sound is considered.

So it’s only natural that BMW would put in the effort to create, and now redesign, their sonic brand.

Hear the old version and the new version below and check out a DesignTaxi article, including insights from Sound Designer Thomas Kisser, HERE.