2012 will be remembered as the year of “The Most” for the Radio Mercury Awards with “The Most Popular Song”...
Knowledge
The Future of Radio+
If the past can be helpful in predicting the future, then there’s one thing we can expect from radio: consistency....
Consumers on the run are listening to Radio+
Radio has reach and emotional environment working in its favor. The September 2012 MBI Touchpoints study confirms radio’s large reach, finding...
Nobody reaches more shoppers than radio+
While it may seem like everyone is constantly surfing the web on their smartphone, when it comes to pre-shopping behavior...
Where Radio Fits: Radio’s Strengths in the Media Landscape+
In a new study commissioned by Arbitron and USA Touchpoints, AM/FM radio delivers the largest reach during the time periods...
Minding the (Media) Gap+
It has long been assumed that the media habits of those in the advertising business differ from the rest of...
Sound & The Mind+
“Sound and the mind are very, very intricately linked, and yet we almost never pay attention to sound. Sound is...
Now We’ve Heard It All+
Coming to a street near you, a talking Domino’s Pizza delivery scooter. Now testing in The Netherlands, this Domino’s delivery...
Radio, It’s On Everyone’s Lips+
From the biggest stars in Hollywood to the President of The United States, it seems everybody is talking about radio....