2012 will be remembered as the year of “The Most” for the Radio Mercury Awards with “The Most Popular Song” for Banco Popular de Puerto Rico by JWT San Juan picking up the most awards of the night with wins for Integrated Radio Campaign, Radio Innovation, and 2012 Grand Prize Best of Show.
Familiar favorite, and previous Grand Prize Winner, Dos Equis’ continued their winning ways picking up the Radio Campaign award for “The Most Interesting Man” created by Havas Worldwide New York.
Other highlights include — what could be the most fun any one has ever had recording a radio spot — Radio Innovation award winner “Open Happiness Rollercoaster Record” created by Fitzgerald+Co for Coca-Cola.
Scroll down to hear all the winners.
$50,000 Grand Prize Best of Show
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Spot Title – The Most Popular Song
Client – Banco Popular de Puerto Rico
Agency – JWT San Juan/Medianet
$5,000 Prize Agency/Production Winner
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Spot Title – Too Old
Client – Citibank
Agency – Publicis New York
$2,500 Prize Agency/Production Winner
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Spot Title – Cock Fight
Client – HBO/Eastbound and Down
Agency – BBDO New York
$10,000 Integrated Radio Campaign Winner
Spot Title – The Most Popular Song
Client – Banco Popular de Puerto Rico
Agency – JWT San Juan/Medianet
$5,000 Public Service/Awareness Winner
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Spot Title – Husband
Client – Mujeres Latinas en Accion
Agency – Lapiz
$5,000 Radio Campaign Winner
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Spot Title - The Most Interesting Man
Client – Heineken USA – Dos Equis
Agency – Havas Worldwide New York
$5,000 Radio Innovation Prize
Spot Title – Open Happiness Rollercoaster Record
Client – The Coca-Cola Company
Agency – Fitzgerald+Co
$5,000 Radio Station Produced Winner
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Spot Title – Shifty Eyes
Client – Oak Park Natural Pet & Fish
Agency – WGN – Tribune
$5,000 Spanish Language Winner
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Spot Title – Clear Words
Client – P&G/Clearblue
Agency – Lapiz
$2,500 Student Produced Winner
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Spot Title – The Vow
Client - National Coalition Against Domestic Violence
Agency – The Creative Circus
