Knowledge

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You Don’t Need to See to Believe+

The radio industry has been talking about imagery transfer for years, but the research dedicated to it has been sparse at...

Read More+ 10 years ago
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Little Caesars Radio Campaign Discourages a Response+

The  “Do Not Call” campaign for Little Caesars,  boldly tests the limits of quirkiness and customer curiosity. Created by Barton...

Read More+ 10 years ago
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NPR Reports – Sell More With Sound+

NPR reporter Kai Ryssdal and Sally Herships report that building brands is not just about what you see, its also...

Read More+ 10 years ago
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Radio Deserves a Fresh Look+

We’ve heard it many times before. In 1952, Billboard proclaimed that “Radio is Dead: With the Lone Ranger and Jack...

Read More+ 10 years ago
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Radio: A Medium That’s Nobody’s Fool+

At the recent Digital Hollywood Conference, a panelist was asked, “What’s up with radio?” That’s a fair enough question, but...

Read More+ 10 years ago
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New Research, Same Results: Radio Still Going Strong+

It’s no surprise. The latest research confirms something we’ve known all along — radio continues to play a key role...

Read More+ 10 years ago
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Genghis Khan vs. Genghis Khan+

Aesop said, “Every truth has two sides.” Now, through the power of stereophonic radio, DDB Chicago is giving you the...

Read More+ 10 years ago
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We’re From Mars, They’re From Venus+

Remember the bestselling book series from the early ’90′s called Men Are from Mars, Women Are from Venus? It delved into...

Read More+ 10 years ago
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Another Killer on the Loose?+

We don’t think so. A recent Fox News story, “Will Internet Radio Kill the FM Radio Star?”, reminded me of Billboard...

Read More+ 10 years ago