The radio industry has been talking about imagery transfer for years, but the research dedicated to it has been sparse at...
Knowledge
Little Caesars Radio Campaign Discourages a Response+
The “Do Not Call” campaign for Little Caesars, boldly tests the limits of quirkiness and customer curiosity. Created by Barton...
NPR Reports – Sell More With Sound+
NPR reporter Kai Ryssdal and Sally Herships report that building brands is not just about what you see, its also...
Radio Deserves a Fresh Look+
We’ve heard it many times before. In 1952, Billboard proclaimed that “Radio is Dead: With the Lone Ranger and Jack...
Radio: A Medium That’s Nobody’s Fool+
At the recent Digital Hollywood Conference, a panelist was asked, “What’s up with radio?” That’s a fair enough question, but...
New Research, Same Results: Radio Still Going Strong+
It’s no surprise. The latest research confirms something we’ve known all along — radio continues to play a key role...
Genghis Khan vs. Genghis Khan+
Aesop said, “Every truth has two sides.” Now, through the power of stereophonic radio, DDB Chicago is giving you the...
We’re From Mars, They’re From Venus+
Remember the bestselling book series from the early ’90′s called Men Are from Mars, Women Are from Venus? It delved into...
Another Killer on the Loose?+
We don’t think so. A recent Fox News story, “Will Internet Radio Kill the FM Radio Star?”, reminded me of Billboard...