Microsoft commissioned music legend Brian Eno to develop a “piece of music” to play when the Windows 95 operating system...
Sound Bytes
Can you hear me now? The importance of sound in content marketing.+
Marketers often think about how their brands come across on computer screens, publishing dynamic media that educates, convinces and converts...
Sounds Tasty+
“New research out of the United Kingdom has found that sound can have a striking impact on how people taste...
What Sounds Good To You?+
What Sounds Good To You? In 2011 Dr. Valorie Salimpoor made news when her study, conducted at McGill University, revealed...
Unknown & Familiar: Inventing the Roar of a Dinosaur+
What do a Jack Russell Terrier, a baby elephant, and an angry goose share in common? They were all used...
Sexy on TV, Sexier on Radio+
Great radio advertising has the power to conjure up images in a listeners’ mind. It would appear that fast food...
Millennials Are Listening+
Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...
BMW’s New Sonic Brand+
Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...
You’ll Smile When You Hear This…+
Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...