Sound Bytes

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Creating the Windows 95 Startup Sound+

Microsoft commissioned music legend Brian Eno to develop a “piece of music” to play when the Windows 95 operating system...

Read More+ 6 years ago
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Can you hear me now? The importance of sound in content marketing.+

Marketers often think about how their brands come across on computer screens, publishing dynamic media that educates, convinces and converts...

Read More+ 6 years ago
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Sounds Tasty+

“New research out of the United Kingdom has found that sound can have a striking impact on how people taste...

Read More+ 6 years ago
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What Sounds Good To You?+

What Sounds Good To You? In 2011 Dr. Valorie Salimpoor made news when her study, conducted at McGill University, revealed...

Read More+ 6 years ago
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Unknown & Familiar: Inventing the Roar of a Dinosaur+

What do a Jack Russell Terrier, a baby elephant, and an angry goose share in common? They were all used...

Read More+ 6 years ago
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Sexy on TV, Sexier on Radio+

Great radio advertising has the power to conjure up images in a listeners’ mind. It would appear that fast food...

Read More+ 6 years ago
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Millennials Are Listening+

Most marketers would agree that digital and social media are essential when targeting Millennials, but new research from Media Behavior...

Read More+ 6 years ago
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BMW’s New Sonic Brand+

Car makers, especially luxury brands like BMW, employ teams of engineers to customize what you hear when you drive their...

Read More+ 6 years ago
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You’ll Smile When You Hear This…+

Adam Sherwin of The Independent tells the story of researchers in England who are analyzing individual human brain activity for...

Read More+ 6 years ago