Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...
Sound Bytes
Univision’s Sonic Identity+
Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...
The Sound of Silence+
Some, like the National Highway Traffic Safety Administration, argue that hybrid and electric cars should make more noise to make...
Out of This World Sound+
Video games are big business. In its first day, Halo 4 generated $220 million in global sales, rivaling total box...
AT&T Calls on the Power of Sound+
What does “Safe” sound like? That’s just one of the challenges AT&T gave to Man Made Music; the firm responsible...
Brand Savvy Tweens+
For the 2012 Sonic Brand Study KMS measured the strength of many well known sonic brands by surveying men and...
Ringing Young Ears+
During the day, playgrounds welcome young people to come and play. But at night, one particular playground is using the...
2012 Radio Mercury Award Winners+
2012 will be remembered as the year of “The Most” for the Radio Mercury Awards with “The Most Popular Song”...
Sound & The Mind+
“Sound and the mind are very, very intricately linked, and yet we almost never pay attention to sound. Sound is...