Sound Bytes

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10 Classic Examples of Sonic Branding You’ll Never Forget+

Sometimes it only takes a soundbite to transport you 20 years in the past. Earlier we discussed what it means...

Read More+ 6 years ago
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Univision’s Sonic Identity+

Univision, the leading media company serving Hispanic America, recently introduced a new visual identity for their brand, but they realized...

Read More+ 6 years ago
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The Sound of Silence+

Some, like the National Highway Traffic Safety Administration, argue that hybrid and electric cars should make more noise to make...

Read More+ 6 years ago
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Out of This World Sound+

Video games are big business. In its first day, Halo 4 generated $220 million in global sales, rivaling total box...

Read More+ 7 years ago
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AT&T Calls on the Power of Sound+

What does “Safe” sound like? That’s just one of the challenges AT&T gave to Man Made Music; the firm responsible...

Read More+ 7 years ago
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Brand Savvy Tweens+

For the 2012 Sonic Brand Study KMS measured the strength of many well known sonic brands by surveying men and...

Read More+ 7 years ago
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Ringing Young Ears+

During the day, playgrounds welcome young people to come and play. But at night, one particular playground is using the...

Read More+ 7 years ago
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2012 Radio Mercury Award Winners+

2012 will be remembered as the year of “The Most” for the Radio Mercury Awards with “The Most Popular Song”...

Read More+ 7 years ago
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Sound & The Mind+

“Sound and the mind are very, very intricately linked, and yet we almost never pay attention to sound. Sound is...

Read More+ 7 years ago