One of radio’s true success stories in recent years is the growth of Spanish-language radio. In recent years, the number of stations programming to Hispanic audiences increased 4% up to 730—a new record. The four most popular Spanish language formats are Mexican Regional, Spanish Contemporary, Spanish Adult Hits and Tropical.
Mexican Regional is by far the most popular format among Hispanics and leans 60/40 male/female. The Regional format is made up of different types of music from Mexico including: Banda, Ranchera, Mariachi and Norteña.
Spanish Contemporary plays the latest hits from top Latin stars, and is Hispanic listeners’ second-most popular format. Spanish Contemporary is by far the most female-oriented and 10% of its audience is composed of Teens—more than any other Spanish-language format.
Spanish Adult Hits boasts a large music library focused on the 70s, 80s, 90s and 00s. The formats appeal is 35-44 and features a community and family focus.
Spanish Tropical appeals primarily to listeners of Caribbean and Coastal Central-American descent. The music is “Latin beat” from the Caribbean and includes Salsa, Merengue, Cumbia and Reggaeton.