To throw garbage into the can instead of onto the ground shouldn’t really be so hard. Many people still fail to do so. Volkswagen is behind an initiative dedicated to the thought that fun is the easiest way to change people’s behavior for the better. In this experiment, VW wanted to find out if they could get more people to throw trash into the can, rather than onto the ground, by making it fun to do? See how a simple thing like adding sound can make such a big impact.
