Due to the intimate relationship that radio hosts have with their audience, live personality endorsements typically increase response by up to 400% over non-endorsed products and services*.  More and more advertisers are harnessing radio personalities and their ability to put a “stamp of approval” on select products and services. These on-air hosts foster a sense of community and have built a trusted friendship among listeners. KMS visited with some of the most influential radio personalities nationwide in an effort to uncover the most effective ways to create word of mouth through radio personality endorsements.
*Robinson Radio Networks, Alan Burns & Associates 2011