Aesop said, “Every truth has two sides.” Now, through the power of stereophonic radio, DDB Chicago is giving you the chance to hear both.

DDB’s recent spot to promote the Genghis Khan exhibit at the Field Museum in Chicago invited radio listeners to adjust the balance settings on their stereo to hear about the two distinctly different sides of the Mongolian King.

Flip the balance to the left and you’ll hear the story of a barbarian. Flip the balance to the right and you’ll catch the story of an innovator.

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