Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss supporters could use a little reminder.
With this in mind, Katz Marketing Solutions worked with local radio stations to provide on-air and promotional support before and after the release of The Hunger Games DVD, reminding listeners to buy their copy.
On-Air
Driving awareness before and after the release date, local radio stations aired a series of high frequency, :05/:15 messages:
:05 Spot | WEDR-FM
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:15 Spot | All Markets
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Promotions
To enhance awareness for the release, and increase listeners’ “hunger” for the DVD, listeners were given the chance to win the DVD, on-air.
WDZH-FM | Detroit
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Digital
To further support on-air messaging, digital banners were posted on select radio station homepages.
Results
In the first two days of The Hunger Games DVD release, over 3.8 million units were sold – making it the highest grossing DVD release of 2012.
