When it comes to successful television commercials, what we hear is often more important than what we see. The byproduct...
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Shasta+
Shasta was looking for fun ways to support their winter 2013 campaign theme “Flavor & Fun” and highlight their wide...
Sonic Brand Study+
Audio, even just a few seconds of it, can trigger powerful brand messaging and raw emotions. In this 2012 study,...
Eye Vs. Ear+
What you see. What you hear. What you remember. The 2013 Eye Vs. Ear Study reveals the role sound plays...
Summit Entertainment: Sinister+
Like most Hollywood Studios, Summit Entertainment was looking for ways to build buzz and generate big opening weekend box office...
Smirnoff Ice+
Smirnoff Ice was looking to build a brand connection with Hispanic females (W21-34) in key markets during the targeted summer...
“Rock of Ages” takes over The Airwaves+
Warner Brothers “Rock of Ages” was about to rock movie theatres nationwide and the studio was looking for a promotional...
Cracker Barrel Rolls With Radio+
Cracker Barrel was launching a new line of salads, a fresh approach for a chain known for its down home...
Hunger Games+
Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss...