Devoted entirely to discussion and broadcasting of sporting events, Sports Radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and callers. Many sports talk stations also carry play-by-play of local sports teams as part of their regular programming. Sports Radio is available in both local and syndicated forms, including ESPN Radio and Fox Sports radio.
In 2009, Detroit’s WXYT, “97.1 The Ticket” became the USA’s only sports talk radio station to be the highest rated station in their market, WXYT-FM’s recent influence has led to CBS Radio installing sports radio stations on the FM dial in Dallas, Boston, Pittsburgh, Washington DC, Baltimore and Cleveland. Other non-CBS stations have also migrated to the FM dial, most notably Clear Channel’s KFAN in Minneapolis and Greater Media’s WPEN in Pennsylvania just to name a few.
Core Listeners: 80% of the Sports Radio listenership is male and primarily aged 35-54.