The Radio Primer is a collection of notes that we’ve accrued over the past few years from various trades and other sources. We have found them to be extremely helpful when preparing to meet with both agencies and advertisers. Updated frequently, any new material will be at the beginning of each chapter.

 If you come across other compelling information that you believe should be included, please forward to Bob McCurdy.

Radio in the Media Landscape

Radios Place in the Media Landscape Part I A
Radios Place in the Media Landscape Part I B
Radios Place in the Media Landscape Part II
Radios Place in the Media Landscape Misc
Radio Dominates the Auto
Radio and the Automobile of the Future
Radio vs TV
Radio Has Overcome Every Challenge
Radio Continues to Satisfy
Radio and News

Print and Newspapers


Radio Creative
Imagery Transfer
Radio Advertising Impact
The Science of Sound
Radio: not just :60s and :30s

Agencies, Media Buying & Planning

Channel Planning
Radios Role in the Media Plan
Success Stories

Power of Radio

Commercial Audience Retention
Radios Proximity to the Purchase

Consumer Behavior

Why People Turn to Radio
Radio and the Youth Market
Engaging the Influentials

Radios Socio-Economic Impact

Radio Usage Trends

Radio and Music Discovery
Hi Tech Consumer Research

New Media

Digital Audios Impact on Radio
New Audio Technology
Satellite Radio
Audio Streaming

iHeart – Broadcaster Streaming

Other Pureplays
The Internet
Online Video

Social Media

Other Social Networks



Personality Testimonials

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