Since the 1950′s, media critics have been declaring “the death of radio,” but to paraphrase Mark Twain, the rumors of our demise have been greatly exaggerated. Take a look at a few highlights from Arbitron’s latest RADAR National Radio Listening Report (released 6/12/12).
- Radio’s audience increased year over year by 590,000 persons aged 12 and older, representing nearly 93% of the population. 242.1 million persons aged 12 and older tune to radio each week
- Young radio listeners increased with persons aged 12 to 17 at 22.8 million weekly listeners
- Radio reaches nearly 95% of Hispanics aged 12 and older
- More than 95% of adults aged 18-49 with a household income of $75K or more and a college degree tune in to radio on a weekly basis
For more details, read all about it in Arbitron’s press release.