Up against numerous singing talent shows, NBC’s The Voice had a unique approach and a cool story to tell. The...
The Sound of Silence+
Some, like the National Highway Traffic Safety Administration, argue that hybrid and electric cars should make more noise to make...
Lunchtime Listening+
Whether you brown bag it or go out to lunch, there’s a pretty good chance you’re enjoying your sandwich with...
The Bright Lights of Broadway…and Madison Avenue+
There’s a reason why theatrical productions often begin off-Broadway. On Broadway, the lights shine with greater intensity and bring greater...
The Radio Primer+
The Radio Primer is a collection of notes that we’ve accrued over the past few years from various trades and...
Out of This World Sound+
Video games are big business. In its first day, Halo 4 generated $220 million in global sales, rivaling total box...
“Rock of Ages” takes over The Airwaves+
Warner Brothers “Rock of Ages” was about to rock movie theatres nationwide and the studio was looking for a promotional...
Hot AC+
HOT AC plays a mix of hit songs from the 80′s, 90′s and today. The format is positioned squarely between...
Casual Dining + Brand Perception+
Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...
Radio’s Growing Audience+
240 million people listen to radio every week, 93% of all Americans tune in. That’s more unique consumers than Google,...