"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

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The Sound of Silence+

Some, like the National Highway Traffic Safety Administration, argue that hybrid and electric cars should make more noise to make...

Read More+ 10 years ago
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Lunchtime Listening+

Whether you brown bag it or go out to lunch, there’s a pretty good chance you’re enjoying your sandwich with...

Read More+ 10 years ago
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The Bright Lights of Broadway…and Madison Avenue+

There’s a reason why theatrical productions often begin off-Broadway. On Broadway, the lights shine with greater intensity and bring greater...

Read More+ 10 years ago

The Radio Primer+

The Radio Primer is a collection of notes that we’ve accrued over the past few years from various trades and...

Read More+ 10 years ago
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Out of This World Sound+

Video games are big business. In its first day, Halo 4 generated $220 million in global sales, rivaling total box...

Read More+ 10 years ago

“Rock of Ages” takes over The Airwaves+

Warner Brothers “Rock of Ages” was about to rock movie theatres nationwide and the studio was looking for a promotional...

Read More+ 10 years ago

Hot AC+

HOT AC plays a mix of hit songs from the 80′s, 90′s and today. The format is positioned squarely between...

Read More+ 10 years ago
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Casual Dining + Brand Perception+

Marketing Objective A popular American casual dining chain, known for their country style meals, was introducing new, healthier menu items. ...

Read More+ 10 years ago

Radio’s Growing Audience+

240 million people listen to radio every week, 93% of all Americans tune in. That’s more unique consumers than Google,...

Read More+ 10 years ago