The “Do Not Call” campaign for Little Caesars, boldly tests the limits of quirkiness and customer curiosity. Created by Barton F. Graf 9000, the radio campaign begins the reverse-psychology scavenger hunt with this warning: “We’d like to take this opportunity to educate you about calling Little Caesars—Don’t do it. You see, at Little Caesars, we have hot and ready pizzas available all day, every day. Not only is it faster to just swing by if you call 1-800-Try-Little-C, bad things will happen to you.”
A call predictably yields chastisements for calling, along with multiple warnings to avoid visiting ForbiddenPizzaWebsite.com or “you will definitely regret it.” Once there, ignoring instructions not to type in your address results in the final bit of bad news: your house is now haunted by ghosts.