What does “Safe” sound like? That’s just one of the challenges AT&T gave to Man Made Music; the firm responsible for designing AT&T’s sonic brand.
From the ringtone, to the “Sound of Safe” that lets users know security protection is engaged on their phone, AT&T has set out to create a consistent, AT&T sonic brand for every phone on their network.
FastCompany.com Associate Editor Sarah Kessler, from Co.Design talks to Man Made Music founder Joel Beckerman — about his method and the importance of “white space” in sonic branding.
Read the entire article HERE.
